Bosco Kasule’s Journey: From Boda rider to Senior Operations Manager with SafeBoda

3 min readJan 22, 2024

In the bustling streets of Kampala, amidst the humming chaos of boda bodas, emerges a tale of triumph, perseverance, and accomplishment — a narrative embodied by the remarkable journey of Bosco Kasule, a true pioneer within the SafeBoda community.

We had a chat with him, and this is his story.


Bosco’s narrative began in 2015, marked by the distinctive helmet number SB20. With a wealth of experience accumulated over 15 years as a boda rider, his story unfolds from the busy stage at Mabirizi complex in Kampala, witnessing the nascent stages of SafeBoda. What started as a modest call center connecting riders with passengers in Kyebando Central transformed into a pivotal chapter in Bosco’s life.

Bosco’s journey was not without its challenges. Navigating the competitive landscape of boda riding demanded resilience. However, his commitment to both his craft and the evolving vision of SafeBoda propelled him forward.

This dedication facilitated his transition from a seasoned rider to a valued staff member within the operations department, overcoming obstacles that would have deterred those less committed.

Mentorship and Relationships

Central to Bosco’s success was the significance of mentorship and supportive relationships within the SafeBoda community. As he advanced through the ranks, mentorship played a crucial role, providing guidance and fostering an environment where growth and learning were not only encouraged but celebrated.

SafeBoda, in its commitment to community values, wasn’t just a job for me; it became a catalyst for my holistic development. The company facilitated my participation in numerous career development courses and lectures, enriching my socio-economic and livelihood prospects,” Bosco relates.

His journey took an unexpected turn when he transitioned into a SafeCar driver, bringing him closer to the drivers he represents. Additionally, he became a certified driving school instructor, highlighting the company’s dedication to fostering diverse skills among its staff.

Bosco’s impact resonated not only within the company but also in the broader community. SafeBoda, as an organization, stands as a testament to its commitment to community values, with Bosco embodying those principles through his leadership.

Turning Points and Achievements

Throughout his journey, Bosco achieved significant milestones. From a dedicated boda rider to a Senior Operations Manager, his story exemplifies the possibilities that unfold when determination meets the right opportunities. Beyond his professional success, he ventured into entrepreneurship, heading KB Investments Ltd, a testament to the multifaceted growth facilitated by SafeBoda.

Bosco’s journey is not merely a trajectory of professional success but a story of personal growth and reflection. His evolution from a dedicated rider to a family man and successful businessman reflects the transformative power of commitment, hard work, and seizing the right opportunities.

Future Aspirations

Today, Bosco Kasule stands tall as a Senior Operations Manager, not just within SafeBoda but also as a successful entrepreneur and family man. His story serves as an inspiration for those aspiring to break out of their comfort zones, emphasizing that dreams can indeed materialize with dedication and the right opportunities.

“As I reflect on my achievements, I hope my story inspires you to step out of your comfort zones, focus on your dreams, and relentlessly pursue excellence,” he states.




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